Issues are generally used to manage bugs in software, but it can be understood as a problem point.
Shared goals are goals or objectives that two or more parties have agreed to pursue together for mutual benefit.
The group of people at whom your products or services are aimed.
Innovation Champions are pivotal personnel who advocate and drive innovation within an organization.
Tom Kelley from IDEO explains that design thinking is a mindset that can be applied to any challenge. He discusses the importance of observing and listening to people and encourages creativity by letting people act as though they are already having creative thoughts.