Issues are generally used to manage bugs in software, but it can be understood as a problem point.
A type of innovation that involves making incremental improvements to an existing product or process in order to maintain its competitive advantage.
Customer feedback is insights provided by clients regarding their satisfaction with a product/service or their experience with a company.
Edison refers to prolific inventor Thomas Edison, symbolic of breakthrough innovation and persistent experimentation in tech development.
Tom Kelley from IDEO explains that design thinking is a mindset that can be applied to any challenge. He discusses the importance of observing and listening to people and encourages creativity by letting people act as though they are already having creative thoughts.