Good Business Is the Best Art

Businesses must transform their products into vessels of engagement to survive and thrive in the sharing economy. Turning products into works of art and providing exceptional creative experiences for consumers is crucial to enticing and retaining loyal customers. WeWork, a national community of creators, offers collaborative environments, shared office spaces, and networking opportunities that empower innovators to connect and share ideas. Businesses that shift their focus from individual consumption to community engagement are the ones that will ultimately win at the game of instigating consumer participation.