How and Why You Want to Strip Great Ideas of their Identity
People tend to judge ideas based on the person who generated them. Eliminate bias and get more creativity by making the ideas anonymous. In order to achieve this, introduce a rule ahead of idea generation sessions that people cannot attribute names to ideas. A good technique is to have people work in pairs or in groups of three, and share ideas coming from the entire group, not just one person. This helps eliminate biases and ensures good ideas aren't thrown out too quickly.
