How Steve Jobs predicted what would cause Apple to lose its innovative edge

How Steve Jobs predicted what would cause Apple to lose its innovative edge

Apple has long been considered one of the most innovative companies in the world, but after the death of Steve Jobs, innovation seems to have taken a backseat to making small improvements to existing products. In an interview, Jobs explained why some companies lose their innovative edge by promoting sales and marketing people instead of those focused on product development. This prioritization results in a lack of investment in innovation, risking the success of the company. Unfortunately, Apple appears to be heading down this path as criticism grows over their recent product updates.