How to Apply the Four Lenses of Innovation

The Four Lenses of Innovation by Rowan Gibson presents four lenses of creative thinking to help readers understand the patterns of innovators and to awaken innate capacities for idea generation and imaginative problem-solving. The book provides a comprehensive approach to improving creative abilities for idea generation and problem-solving. The lenses include Challenging Orthodoxies, Harnessing Trends, Leveraging Resources, and Understanding Needs. Gibson illustrates how to practice these lenses and provides valuable lessons to transform our perspectives and generate big ideas. By unlocking the potential of the brain and developing the right mental perspectives, the book can enhance our capacity for innovation and unlock new opportunities.