How to Create Personas for Design Thinking | Innovation Training

Design thinking is a collaborative approach that prioritizes the user's requirements when developing products and services. Creating personas is one of the critical steps that can help businesses understand their customers' needs, behaviors, experiences, and goals. The process requires four key steps: research and analysis, persona descriptions, problem analysis, and collaboration and iteration. Research involves interviewing customers and identifying common themes and patterns. Once the personas are created, they must be tested and refined to ensure their validity. Finally, ongoing collaboration and iteration help ensure that the personas remain accurate and valuable for decision-making. Persona creation is a necessary part of UX design and helps businesses understand their audience and develop innovative products and services.