How to make your next conference a success

To ensure a successful conference or workshop, it's important to have clear objectives that are communicated to all attendees and measurable. Creating a memorable brand or theme for the conference helps build a narrative that creates a sense of urgency, and selecting a location that aligns with the theme can enhance the experience. Inviting future leaders and award-winning employees can bring diverse perspectives and lead to more original solutions. Every presentation should be no longer than 40 minutes, followed by an Ideas Blitz to encourage creativity and collaboration. Incorporating some mystery or peak experiences can add excitement and build a shared sense of experience among attendees. Finally, ending with 3 to 5 big action items can ensure that the conference addresses the big challenges facing the organization, rather than just incremental progress on smaller issues.