How to NOT Build Corporate Innovation Labs

How to NOT Build Corporate Innovation Labs
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How to NOT Build Corporate Innovation Labs

Nowadays, nearly every major corporation has some kind of corporate lab function. Most such labs hire a pack of highly talented young digital natives, give them a lot of budget and let them experiment on whatever comes to their minds.

There is generally nothing bad about this movement and so far, at least some companies, have had great success with this model. On the other hand, after a few years of excitement, many companies realize that their digital masterminds sitting in the fancy new office in Berlin or any other tech hub in the world often does not deliver the expected impact.
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