The ability of an organization to sustain an innovation effort through time until it produces a return on investment.
Innovation capabilities are the skills and assets a company leverages to develop novel products, services, or processes.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.
Recycling is a process to convert waste into new materials and objects.