How to predict the future success of new products?

How to predict the future success of new products?

The Value Disc framework is a tool for predicting the future adoption of products by identifying key value drivers and analyzing how these drivers could evolve over time. By weighting each driver and calculating a Future Adoption Score, companies can anticipate which products or services could have a higher adoption rate. Through four real-world examples, the article shows how the Value Disc framework can be used to evaluate potential future consumer behavior and shift strategies accordingly.

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The Strategic Management and Innovation

Learn how strategic innovation can help businesses reinvent their corporate strategy and drive growth through strategic management and innovation courses.

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Rapidly Adapt Your Business Capabilities to Deliver New Strategies

Rapidly Adapt Your Business Capabilities to Deliver New Strategies

Enterprise Architecture (EA) is vital for dynamic planning during disruptive events. It helps organizations swiftly allocate funds and re-prioritize investments to remain competitive.

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10 Rules of Innovation Management - Part 3: Seeding and Advocates

10 Rules of Innovation Management - Part 3: Seeding and Advocates

Seeding and advocates are beneficial for innovation management programs. By seeding an innovative campaign, you inspire your crowd and kick uncertainty to the curb. And by using advocates, your program gets propelled to the far corners of your organization.

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