How to See the World Like a Born Innovator (Part 1)

How to See the World Like a Born Innovator (Part 1)

In this article, Tony Ulwick discusses how Thomas Edison, Steve Jobs, Ben Franklin, and Henry Ford approached innovation with a unique perspective that allowed them to create solutions that people wanted. Ulwick explains that anyone can think like a born innovator by adopting the lens of Jobs-to-be-Done and Outcome-Driven Innovation. By focusing on the job the customer is trying to complete and understanding the five types of jobs a customer needs to accomplish, innovators can create breakthrough products and solutions that address all customer needs.

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The limitations, criticisms and new pathways for Design Thinking – Part two

The limitations, criticisms and new pathways for Design Thinking – Part two

Design thinking has become a popular methodology, but it needs to be more strategic and holistic to tackle complex challenges. The approach needs to evolve, and develop skills and methodologies that tackle real problems within organizations.

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An image of an ostrich head in sand amidst silhouetted city buildings.

These companies failed because leaders did not want to hear bad news: The Ostrich Effect

Leaders who do not want to hear bad news can cause their companies to suffer from the Ostrich Effect, where problems are ignored instead of acknowledged. This can result in a culture of fear where employees are not comfortable reporting bad news.

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An image of intertwining vines growing around a digital tablet silhouette.

Top 3 Innovation Initiatives you can Launch Right Now

Ideanote is an innovation platform that offers a range of solutions for companies. Here are three intriguing projects which include transforming customer experience, breaking down organizational silos, and streamlining innovation management.

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