A mentor is someone with the expertise to help guide another professional's career or other personal developments.
Blue ocean strategy is Innovation that creates a new market, by creating and capturing demand that did not previously exist.
Innovation involves risk. Trust transparency implies open and transparent communication that creates mutual trust in sustainable change.
The Value Proposition is the offering to the customer, and the reason they should purchase a product. It is the offering of value that sets a product, service or brand apart from its competitors.