How to test whether your innovation strategy is socially responsible

The traditional innovation sweet spot framework has encouraged innovation with a human-centered mindset but failed to inspire thinking about the broader impact of ideas on society and the environment. To enhance it, we suggest adding a fourth layer of integrity to the framework to make innovators consider the long-term impact of their ideas. Our revised Future-Centered Innovation Sweet Spot has already been tested with clients and proved to encourage thinking about the integrity of innovation projects. We have also designed a tool, the Future Impact Wheel, to help strategists identify the social and environmental impact of their ideas.