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How to turn an innovation failure into success

Failure is not only often one step away along the way of creating innovative offerings and offers valuable lessons.

Most people realize that failure is necessary for innovation, and failure in innovation is expected. In fact, failure is something increasingly celebrated. Companies around the world now talk about "wearing failure as a badge of honor."

But should companies really celebrate failure? Do these companies know how to deal with failure, and what are they really learning from it?

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