LEGO has launched a new open innovation platform, LEGO Ideas, which allows customers to suggest and launch new ideas for LEGO products and services.
The article discusses how innovation often fails to align with the strategic goals of organizations and introduces the Choice Cascading Model as a solution to this issue.
To succeed in implementing innovation in business, organizations must fight against the culture of fear and innovation assassination. This can be achieved by encouraging creative error and defusing potential innovation assassins, while avoiding analysis paralysis.
