Innovate on Purpose: Book Review: Intangible Capital

Innovate on Purpose: Book Review: Intangible Capital

The book Intangible Capital argues that intangible assets, such as accumulated knowledge, intellectual property, and ideas, are becoming increasingly important and valuable to businesses, particularly in a services and intellectual capital economy. The authors suggest that there are four types of structural capital - culture, organizational knowledge, intellectual property, and processes - and that these intangible assets will be what we use to derive value and differentiation. They also argue that networks are the new organization charts, and the management and creation of intangible capital requires fostering collaboration and encouraging innovation. The book also addresses the difficulty in measuring intangible capital and its impact on a company's value generation.