Outcome Driven Innovation – Your Best Approach To Become An Innovative Company

We often think of Innovation as someone like Steve Jobs plucking ideas out of thin air, a genius before his or her time. However, we want to encourage you to start thinking of Innovation as not only an idea but also the ability to create impact from this idea. The emphasis on the genius behind the idea neglects how important implementation is to create impact, hurting innovation efforts as a whole and excluding those personalities that flourish in structured implementation.