Spam is still a prevalent problem in today's digital age. While laws like CAN-SPAM and CASL mandate clear opt-in and opt-out options, spammers continue to find ways to cheat the system.
Innovation is often seen as an act of faith rather than an investment due to the lack of effective metrics to measure it. However, measuring innovation is key for the survival and growth of any business. This article explores the concept of Innovation Value and provides some examples of more sophisticated measurement models for innovation.
Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.
