When considering who should handle corporate social media accounts, it is important to look beyond age and assess emotional intelligence and brand advocacy skills. The Brainzooming Group recommends an "Is Your Corporate Tweeter Ready?" test to evaluate potential candidates.
The fail fast and cheap approach is popular among entrepreneurs, but it can lead to delivering half-baked products. However, failing fast and cheap can be a good idea if there is a correct strategy in place and a budget dedicated to innovation efforts.
Adidas successfully transformed itself by looking to its founder's approach to innovation, reconnecting with athletes and using functional design to create contemporary products.
