Innovation in the Cornfields

Innovation in the Cornfields

Bettcher Industries, a meat processing and food service company, has a history of innovating and expanding into new markets. Their equipment has won global awards for its efficiency, productivity, and safety. Recently, Bettcher realized their expertise in automating cutting operations and processes was well suited for the medical industry. Their equipment dramatically improves the efficiency, quality, and safety of burn and wound healing procedures, reducing the physician's procedure time by 80% and the risk of infection and cost. Collaboration with Community Tissue Services in Dayton, OH and a $1MM grant from the Ohio Third Frontier has allowed Bettcher to commercialize this new product line.

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The innovation regression of 10 famous companies

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The Four Types of Corporate Innovation

The Four Types of Corporate Innovation

Corporate innovation can be divided into four categories: customer-oriented, product, process, and strategic innovation. Each category requires different approaches and can lead to different types of innovation within a company.

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Try Nook and Cranny Strategic Thinking Exercises for a Huge Impact!

Nook and cranny strategic thinking exercises help generate more ideas and explore opportunities efficiently.

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