Innovation thrives when people with different experiences and interests interact and exchange new ideas. The best innovators have active networks outside their industry or geography and resist the temptation to merely adapt to current conditions.
When developing a social media strategy, start with improving your website before focusing on social network outposts. Provide valuable content, be present where your audience is, and offer various ways to interact for a richer experience.
Crowdsourcing involves seeking knowledge or services from a large group of people to find innovative ideas. This post explores what crowdsourcing is and the advantages of using it.