Is it Time to Cannibalize Your Cash Cow? | Intrapreneurship Conference

One of the reasons for Nokia's downfall was the reluctance to innovate for fear of cannibalizing existing products. However, companies such as Apple, Amazon, Netflix and P&G have embraced cannibalization as a growth strategy. By taking an ambidextrous approach and creating separate units to explore and innovate for their future businesses, they have achieved success without harming their traditional operations. The ambidextrous approach has enabled these companies to separate their new and exploratory units from their traditional exploitative ones, providing new processes, structures, and cultures while maintaining tight links across units at the senior executive level.