Making what life needs next

Innovation management strategies and business designs are evolving every day, thanks to the rapid pace of technological advancements and global networking. To keep up with the ever-changing market demands, companies must focus on impact and consider the six key shifts in innovation management: understanding the fringes, thinking system wide, visualizing the future, building for adaptability, testing before investment, and balancing slow strategy with fast execution. By adopting these shifts, businesses can create impactful solutions that align with consumer needs while keeping pace with the market.