Learn about the challenge innovators face in protecting their ideas, and how a copycat beat successful Kickstarter campaign Fidget Cube to market.
Experiments are essential for innovation and can prevent costly mistakes. Companies can use powerful software and collaboration with universities to create simulations and design small-scale tests. Good experimentation is about managing uncertainty and goes beyond individual tests and protocols.
This article explores the importance of diffusion and adoption theories in innovation management, using Everett M. Rogers' work as a major source. It highlights the value of understanding theories for successful innovation and adoption.
