IDEO: A global design company pioneering in human-centered design, creativity, and innovation consultancy.
Factors outside an organization's control that could have a negative impact on the business. Threats must be monitored and planned for.
Disruption: A profound change that alters a market by displacing established norms with novel solutions, often creating new industries.
Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.
