IDEO: A global design company pioneering in human-centered design, creativity, and innovation consultancy.
The House of Quality is a brainstorming framework that links customer needs to product features.
Early Adopters are the second group, after Innovators, to use new products, influencing its market acceptance and further diffusion.
Democratization: Making tools, data, and resources accessible and usable to all, fostering inclusive participation and innovation.
