IDEO: A global design company pioneering in human-centered design, creativity, and innovation consultancy.
Qualitative research is used to find non-numerical data. It thereby focuses for example on people's experiences, behaviours or interactions.
Inertia: A tendency to do nothing or remain unchanged, often hindering innovation and adaptability in business contexts.
Agile Marketing: A flexible, data-driven approach prioritizing rapid iterations and customer feedback to optimize marketing strategies.
