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New Product Innovation: What it is, Why it matters, and How to get it right

Sometimes in business, certain terms become so ubiquitous that we forget what they mean or why they even matter in the first place. In the daily scramble to keep pace with change, the most basic concepts can get lost to the trends, buzzwords, and disruptions that capture our increasingly scattered attention. If new product innovation has become a little murky or meaningless to you, then you might need a reset. So let’s remedy that.