Learn from Tom Sawyer's approach to innovation, which involves signals about your company's needs, encouraging partners to generate ideas, and licensing solutions before competitors do.
Planview's CEO coined the phrase "Without You, There Is No Us" to emphasize the importance of listening to customers. The company's recent product launches were heavily influenced by customer feedback.
Learn how to approach innovation like a born innovator by adopting the lens of Jobs-to-be-Done and Outcome-Driven Innovation.