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Why is it that innovation is so hard to seriously talk about in most companies?
We talked to Tina Lindeløv, Innovation manager at Lantmännen Unibake -Schulstad, about product innovation in the baking industry.
Innovation is the new buzzword, but what does it mean to be innovative? What is the difference between innovation and invention? What are the common characteristics to the different approaches towards innovation?
To stay relevant, all organizations big or small need to consider each of these types of innovation at some stage.
The author spoke to 15 of the world’s leading innovation experts to get their definition of “innovation”. The variety in their responses may surprise you.