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The company that produces the loudest batter-powered speakers in the world is on its way to become a lifestyle brand, built around a high quality product, with a strong focus on extreme users. Their approach to innovation and the way how they interact with their users and implement their feedback is likely to shape the speaker industry.
We talked to their Head of Development and summarized some important learnings for any Startup:
Don’t just sell products but experiences
Use software updates to continuously include user feedback
Take time to listen to ideas of employees
Create diversity to increase the quantity and quality of new ideas
Be aware of pros and cons of having a managerial education
Future of Soundboks and the speaker industry
Find the full article here!
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