Strengthening Your Intra- and Inter-Department Partnership – The Welcome Side Effect of Design Thinking

In this article, author Vidya Priya Rao discusses how design thinking can alleviate the challenges of cross-functional teams working in silos. By focusing on the customer experience as the common goal and identifying common rallying points across teams, organizations can promote a strong partnership and cooperation between departments. Clear role definition and a shared communication rhythm help ensure effective collaboration, and recognition of cross-functional team members reinforces a sense of communal effort. Shared performance metrics ensure alignment between strategy, operations, and business goals, facilitating ongoing improvement and accountability across teams.