The topic, industry or customer segments that the company is working on, is not clearly defined.
Framing is the process of shaping perceptions and decisions by presenting information in a particular way to influence innovation.
A sunk cost is a cost that has already been incurred and cannot be recovered.
Exponential growth: The rapid increase of a quantity where its rate becomes ever more swift relative to its current size.
Learn about the benefits of Orange's crowdsourcing platform, Imagine, in capturing fresh ideas and building a community of passionate users for innovation.
