Survivorship bias

Survivorship bias

Survivorship bias is a selection bias that causes humans to focus on successful people or products which made it past a selection process and ignore the examples that did not make it through. One example is the tendency to compare new innovative ideas to what has previously survived or look for success stories and ignoring the failures. This mindset can be damaging when assessing or developing new ideas, and it's important to be aware of survivorship bias to make better decisions when developing new ideas.

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More Innovation Resources:

Outcome-Driven Innovation: JTBD Theory in Practice

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Getting to Yes Quickly: How Amazon Out-Innovates the Competition

Getting to Yes Quickly: How Amazon Out-Innovates the Competition

Amazon's secret to out-innovating its competition is their "yes mentality" - being open to new ideas and implementing anything that benefits customers and the business.

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Citrix on Corporate Innovation and Big Hairy Audacious Goals

Citrix on Corporate Innovation and Big Hairy Audacious Goals

Balancing innovation and execution is a challenge for many large corporations. Citrix has found success through frameworks like Rhythm and Zone to Win, as well as an Innovation Center of Excellence with education and innovation programs for employees.

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