The Core Tenets of Jobs-to-be-Done Theory

The Core Tenets of Jobs-to-be-Done Theory
0
Be the first one to upvote this resource!

The Core Tenets of Jobs-to-be-Done Theory

A theory is, generally, a set of theorems stemming from an attempt to explain things supported by data. Jobs-to-be-Done theory is a group of principles aimed at explaining how marketing can be more effective and innovation more predictable through a focus on the customer’s job to be done. The core principles and tenets of Jobs-to-be-Done theory are based on a solid and proven theory. Strategyn’s methodology is based on years of research and testing. With the help of ODI, it can be tested in any industry over 1000 times. It has been used to create successful strategies for companies such as: (i) product, software, service and operational innovation, (ii) product improvement and new product development, (iii) business-to-business and business-to-consumer applications and many verticals.
Visit Website

Topics

Reviews

Be the first one to leave a review!

Contributor

Related Stories

Loading more...
Join the AI Hackathon and win $500 >>

Your account has been created!

You can vote for the resources!
Help others find the best innovation resources by upvoting.

NO RESOURCES YET
Placeholder

Add your first resource by clicking on any collect button.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Add "Item"
Add Item

Collections are a way to save and organize resources. Many people use collections to save inspiration for future use or for inspiration. You can create as many collections as you like.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join the RGI Challenge and win $500 >>