Apple's success is attributed to its innovative designs that are aesthetically pleasing and carefully branded.
Berlin's cultural atmosphere and creative spirit have fueled innovation in the city, with Hub:raum being one of the hot spots for early-stage funding, smart partnering, and acceleration.
Large organizations struggle to create new ventures due to internal orthodoxies and reliance on outdated methodologies. The solution lies in creating a customer-driven and repeatable methodology through corporate incubators.