The Flywheel of Growth – A Strategic Innovation Framework

Innovation is important but organizations struggle to align innovation efforts with overall strategy. The Flywheel of Growth, an elegantly simple visualization first introduced by Jim Collins in his book, Good to Great, can help bridge this gap and communicate strategic priorities. A Flywheel is a system where all parts fit together to create something with so much momentum that it's practically unstoppable. Building a Flywheel takes a focused and systematic approach. A Flywheel helps solve the problem of making the answer to the question of how do we win obvious for everyone in your organization. Tesla is one example of a company that has successfully embraced the concept of the Flywheel. A Flywheel is a great way to develop abilities in innovation and strategy.