The Leader’s Guide to Executing Innovation

The Leader’s Guide to Executing Innovation

The success of innovation doesn't depend solely on great ideas. Execution is key - the process of creating value and turning innovation ideas into reality. However, the importance of execution is often overlooked, with many innovators admitting they lack the discipline and patience to see things through to results. Misconceptions around execution include the glorification of strategy work, undervaluing the importance of understanding details, over-reliance on planning, and the stereotypical notion that innovation is all fun and creative ideas. Successful execution of innovation involves taking the path most likely to succeed, keeping options open, embracing uncertainty, testing assumptions critically, and thinking deeply about the feasibility of each path.