Learning from one another. That’s the best way to describe the term peer learning!
Lead Users get into the market earlier than the rest of us, and they are critical for getting really good products and services.
User innovation is the process of individuals or organizations developing new products or services that meet their own needs, rather than those of the market
Loss aversion is the irrational tendency for humans to avoid losses at all costs. For example, we feel more pain from losing $100 than we do from gaining $100.