The Perfect Paradox

The Perfect Paradox

Innovation requires navigating through uncertainty without making early judgments. Rather than choosing one concept over another, it's essential to integrate both ideas and generate a creative solution that contains elements of each model. Searching for perfect paradoxes can lead to finding uncommon commonalities, a skill that Malcolm Gladwell attributes to his parentage. It's important to keep an open mind and avoid binary choices to retain options and search for the perfect paradox.