Why Innovation is important in Design Industry?

Innovation plays a crucial role in the design industry as it serves as the bridge between user needs and a company's provisions. It leads to the creation of unique and feasible products that stand out in the market and fulfil user needs. It also helps in solving complex problems and increasing market opportunities, which leads to increased revenue and profits for the company. Moreover, innovation promotes sustainability by ensuring that products are designed to be technologically viable and environmentally friendly. Companies that have integrated their corporate strategy with design thinking outpace their competition and industry peers by as high as 228 percent. The design industry is booming, and aspiring students should consider institutions like MIT ID Innovation that offer wide opportunities and an industry-centric curriculum.