Narrow job descriptions don't necessarily mean individuals or teams can't contribute to solid and innovative strategic thinking.
Innovation must become a constant and rapid learning approach, with testing to learn as the new innovation mantra.Innovation processes need to be redesigned to be more dynamic, iterative and fluid in response to emerging opportunities to keep pace with digital transformation.
Co-creation and lean innovation are the keys to successful digital transformation. Involving customers in the process of creating a new product or service and using their feedback through iteration allows companies to stay competitive, engage with their ecosystem, and increase transparency.
