Innovation requires understanding the needs and wants of customers. Listening, watching, asking, and involving customers are ways to gain insights and become an effective innovator.
The small-world phenomenon theory suggests we are all linked by short chains of acquaintances. Recent research shows that the average number of acquaintances separating any two people is 3.9, not six. With the rise of social media and networks, this advantage can be leveraged for innovation projects and business opportunities.
Learn about the seven types of innovators and their roles in the innovation process.
