Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
The Wisdom of the Crowd occurs when a large group collectively makes better decisions than a small group and even experts.
The ability of an organization to sustain an innovation effort through time until it produces a return on investment.
Concise definition
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
