Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Gathering: The act of collecting information or individuals to spark ideas and foster collaborative innovation.
A small piece of paper designed to include short messages, for notes or reminders, that can be easily removed and reapplied elsewhere.
Innovation-led growth is business expansion driven by the strategic implementation of novel ideas and solutions.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.