Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
The centralized coordinated management of a set of interdependent projects using a combination of techniques and practices.
Disruptive Innovation: A novel product/service that upends markets by displacing established leaders and reshaping industry dynamics.
Essentially a prototype of a service experience, the simulation may consist of role play or a full-scale example of a service delivery.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.