Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Industry trends are prevailing developments that influence a sector's future direction.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.
Innovation failure: When an attempt to create value through novelty does not meet desired outcomes, lacking adoption or commercial success.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.