Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Outcome-Based Innovation focuses on the results rather than the features or benefits of a new offering.
Edward de Bono: Maltese physician, author, and inventor of lateral thinking who enhanced creative problem-solving in business.
A learning culture is a workplace that actively promotes learning through various activities, courses, and resources. Aims to improve and progress.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
