Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Speed of Innovation refers to the rate of change in the product portfolio through new offers, new features and improved functionalities.
Fail fast encourages rapid experimentation to test hypotheses, quickly discard unsuccessful paths, and pivot to successive iterations.
A graphical representation of the adoption of an innovation over time, often showing the stages of early adopters, early majority, late majority, and laggards.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
