Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Macro refers to a company-wide perspective in innovation.
The knowledge, abilities, and attitudes that enable individuals to contribute to the innovation process.
Innovation is the creation and application of novel, value-adding solutions to relevant problems or opportunities.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.
