To Improve or Revolutionize? Observation, Measurement, and Sustainable Innovation

To Improve or Revolutionize? Observation, Measurement, and Sustainable Innovation

Anticipating customer demands and needs through innovation can radically change the marketplace. To ensure profitable growth, businesses need to observe and measure every aspect of the new product development (NPD) process. This article provides guidelines to promote innovation, such as identifying the type of innovation that best suits the business's needs, considering customer feedback, fostering visionary leadership, using ROI metrics, and rewarding the team's efforts.

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More Innovation Resources:

How to Organize an Internal Hackathon

Learn how to organize an internal hackathon in this article. Find out what hackathons are, why they're useful, and how to plan and structure your event for maximum success.

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Improving your Business Potential for Innovation - Limitations and Criticisms of Design Thinking

Improving your Business Potential for Innovation - Limitations and Criticisms of Design Thinking

Design Thinking has been marketed as a process but it's actually a human-centered approach that can be difficult to integrate into highly rational organizations.

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What Makes Crowds Clever?

Crowdsourcing can yield highly productive and intelligent results. Three factors contribute to intelligent crowds: social perceptiveness of group members, evenness of conversational turn-taking, and the percentage of women participating.

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