Shawn Nason, CEO of MOFI, has acquired Innovation Excellence, the online home of the global innovation community, and plans to expand its global footprint and disruptor influence.
Successful tech innovation requires an audience-first approach, grounded in the principles of the Diffusion of Innovation Theory, in which different cohorts require their own set of marketing tactics and product features to ensure success.
This conversation explores the design, structure, and process for managing innovation and its tensions within the Executive Innovation Work Mat.
