Feasibility: The practicality and viability of a proposed idea or solution to be successfully implemented.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
The Lean Startup method is a method of innovation that allows for the rapid development and launch of new products. It focuses on customer feedback, experimentation, and iterative product development.
Insights, information, or input from product or service users about their experiences, good or bad.