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In order to structure feedback from different stakeholders, the feedback grid is a great tool. Whenever you receive feedback, try to structure it with the help of the feedback grid to draw conclusions and make use of the input.
How to use the template
To fill out the feedback grid four types of questions can be asked:
What do you like about the concept?
What could be improved? / What should be changed?
What remains unclear?
What other ideas do you have?
Instead of using these questions, it is often a great possibility to just show customers a prototype of a concept (can just be a drawing on a piece of paper or a mock-up) and let them interact with the prototype. You will be able to observe what they like, what they don't like, what they don't understand and what creative ideas they have to add to the prototype. Observe the stakeholders, ask follow up questions and fill in the feedback grid with what you heard.
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Use the empathy map to get a deeper understanding of your customers and capture what drives them emotionally and cognitively.
Here you can find all the templates from the Digital Innovation Playbook.
Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.
Virtue Ventures provides an excellent summary of the various types of business models that are summarized in the following table.