Structure feedback from stakeholders and draw conclusions on how to change your value proposition for the better.
In order to structure feedback from different stakeholders, the feedback grid is a great tool. Whenever you receive feedback, try to structure it with the help of the feedback grid to draw conclusions and make better use of the input.
This is a very simple yet effective tool. How many times have you maybe asked your users or your colleagues about feedback, only to forget about the valuable input soon afterwards? Or even if you remember some of the insights, do you remember everything and can you connect it to feedback from others?
With four simple quadrants, this grid can help you not only to write down feedback in a structured way, but also to cluster input from different stakeholders.
You can use this tool anytime that you want to make sense of what someone is telling or showing you. Apply the Grid directly during a user observation or an interview or directly afterwards when the insights are still fresh in your mind.
To fill out the feedback grid four types of questions can be asked:
According to these questions, divide a piece of paper in four quadrants with, for example, the following titles:
1. Positive aspects, 2. Improvement potential, 3. Open questions, 4. New ideas
You can either use the Really Good Innovation Grid Template (download button below) or draw your own.
Either directly write in the template or use sticky notes like in the example below by IBM. Thereby think of how to use colors as an additional structure. You could for example use one color for each user or for different stakeholder categories.
Now you can group the different inputs together in clusters of similar ideas.
If you are using sticky notes, simply put similar ones next to each other. If you are writing directly in the template, either use a new print out where you write down the input in clusters or simply draw arrows between connected ideas.
Instead of using these questions, it is often a great possibility to just show customers a prototype of a concept (can just be a drawing on a piece of paper or a mock-up) and let them interact with the prototype. You will be able to observe what they like, what they don't like, what they don't understand and what creative ideas they have to add to the prototype. Observe the stakeholders, ask follow up questions and fill in the feedback grid with what you heard.
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