Blue Ocean

Blue ocean strategy is Innovation that creates a new market, by creating and capturing demand that did not previously exist.

Disruptive Innovation changes the way that an industry or a market operates - typically by introducing simplicity, convenience, accessibility, and affordability where previously none existed.

Finding new opportunities in new markets that can be turned into innovations for the company.

First-Mover Advantage refers to the benefits companies gain by being the first to enter a new market or develop a new product.

Radical innovation is a type of innovation that creates new markets or dramatically changes existing markets. It produces highly differentiated, system-altering creations.

Red Ocean Strategy is a business approach focused on competing in an existing market by trying to outperform the competition. It is innovation in the same space as competitors, in the competitive red ocean full of sharks.