Five Whys

Five Whys is a root cause analysis method that asks 'Why?' five times to explore the underlying problem behind a failure or issue.

More Innovation Glossaries

Corporate Immune System: Organizational resistance to changes and innovative ideas, often preserving the status quo.

Innovation History is the chronological study of transformative ideas, products, and processes that have shaped industries and society.

Intellectual Capital is the sum of a company’s knowledge assets, enhancing its competitive edge and value creation.