Customer Segmentation is the process of dividing buyers into distinct groups based on common characteristics to target them effectively.
Entrepreneurship is the process of creating a new business venture, typically with considerable risk and effort. Entrepreneurship creates and extracts value and drives economic growth in society.
An Innovation Hub is a physical or virtual space designed to nurtures innovation in a particular field, where experts lend advice and direction to the innovators
Societal innovation is the process of developing and deploying new approaches and solutions to societal challenges.