A measurement of future performance; forecast trends within an economy, industry, or a company.
Customer feedback is insights provided by clients regarding their satisfaction with a product/service or their experience with a company.
Innovation can be defined as the invention, development, and implementation of new products, services, processes, or organizational structures with the goal of creating value.
Sensemaking is the process of working to understand the deeper complexities of the world to see what is 'true' for a person.
To effectively execute innovation and develop successful products, companies must conceptualize the product, engineer/architect it, enable user interaction, and design the customer experience. The Outcome-Driven Innovation process enables companies to use Jobs-to-be-Done Theory to conceptualize products that meet customer needs.
Startups have a special relationship with innovation, but it is a risky business. Here are some innovation tips for startups including research, evaluation, pitching, establishing a culture of innovation, scheduling time for innovation, and embracing technology.
Overcoming creative blocks can be frustrating and time-consuming. Woody Bendle suggests using a creative thinking exercise called "What Would Scooby Do?" to break through the creative funk with fun and innovative ideas.
