Potential customers are those who have a need and can and will pay for a product or service.
Breakthrough Innovation: A high-impact invention that significantly alters or creates markets, redefining industry standards and practices.
Hypotheses are testable predictions guiding validation in the innovation process.
Innovation Benchmarking: Measuring an organization's innovation performance against peers and industry standards to identify improvement areas.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
