Potential customers are those who have a need and can and will pay for a product or service.
Pitching refers to the process of presenting a business idea in the hopes of receiving monetary or resource support.
Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.
A company's Business Model incorporates everything that the business does to capture value such as its products or services, customers, revenue streams and cost structures.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
