Potential customers are those who have a need and can and will pay for a product or service.
A time-boxed process for rapidly prototyping and testing new ideas, typically involving a cross-functional team working intensively over a short period of time.
Strategy Innovation is the combination of strategic management with cutting edge business model thinking to generate and deliver impactful and resonant ideas; either within an organization or its ecosystem.
At the core, Relationship Management enables companies to have a better overview of their relationship with clients or customers
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
