Potential customers are those who have a need and can and will pay for a product or service.
Short-Term is a strategy that is focused on the immediate future.
The framework around which an organization is designated, with reporting relationships, roles, responsibilities, and authority.
Sustained Innovation is about keeping the business growing through the right innovations.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
