Beyond The Obvious

Beyond The Obvious

In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation. Everyone is creative and this book shows you how. Full of real-world examples, the book presents his rule-breaking approach to harness the power of innovation.

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More Innovation Books

Design Thinking for Beginners

Design Thinking for Beginners

Are you working in an innovative environment and looking for ways to generate ideas in a structured way? Use design thinking.

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Measuring Innovation in Education

Measuring Innovation in Education

The ability to measure innovation is essential to an improvement strategy in education.

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The Innovator’s Dilemma

The Innovator’s Dilemma

Understand how outstanding companies can do everything right and still lose their market leadership, or even disappear altogether.

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