Beyond The Obvious

Beyond The Obvious
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In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.

In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation. Everyone is creative and this book shows you how. Full of real-world examples, the book presents his rule-breaking approach to harness the power of innovation.
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