The current state of things or existing state.
Rapid Change is a change that occurs at an unpredictable fast pace.
Incremental Innovation is a process of improving existing products, services or processes through small, constant changes over time.
At the core, Relationship Management enables companies to have a better overview of their relationship with clients or customers
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.